About Russell Poucher

Russell Poucher Bio

Russel Poucher, Founder & CEO

Russell holds two degrees in marketing and political science from California State University, Long Beach. Prior to founding CRTG, Russell served as a speaker and trainer for Apple and taught every IT certification class for OS X. He partnered with Adobe and Dell on several initiatives for implementation strategies using technology. He is also the author of the book, You Are the #1 Target, a comprehensive guide at how businesses can stay cyber safe in today's computer-dominated world.

"I'm passionate about technology and I know it's a means to an end: keeping clients successful," says Russell. "Our team is committed to improving processes and modernizing services. We measure results by evaluation, questions and providing explanations."

In today's digital environment, Russell's highest priority is ensuring that technical services go beyond offering "quick mediocre fixes" as solutions. He offers companies countless options for managing their computer systems. He is the computer advisor who clients can count on to find the right technology for their businesses.

Professional man in a suit smiling confidently with a blue tie against a white background.
Cover of MSP Success Magazine featuring Russell Poucher, entrepreneur and consultant, with inspirational content.

Who Is Russell Poucher And Why Is Everyone In Cyber Security Talking About Him?

Serving Businesses With IT Solutions Focusing On The Mac Platform Through Our Core Guiding Principles

Since 1996 Creative Resources Technology Group has been the leading Apple IT consultant in California and Texas, offering managed IT, cyber security and consulting services for Mac-based businesses.

Founder and CEO Russell Poucher works diligently to ensure that technical services go beyond offering "quick mediocre fixes" as solutions. Today's digital environment offers companies countless options for managing their computer systems. Russell and his team take the time to carefully understand each customer, provide solutions and execute work in a timely manner and on budget.

Russell Poucher Did Something Brilliant, And It Made Him The #1 Apple Consultant In California and Texas

Forty years ago, Russell Poucher was ahead of his time.

The Creative Resources Technology Group founder first began his love affair with the Mac when he stepped into desktop publishing - "before desktop publishing was a thing." Even more radical: he was completely self-taught. "I took an introductory computer class in high school, and my teacher actually told me I would never become successful in the computer industry," Russell explains.

"His comments were probably provoked by his frustration with my class pranks and disruptions." Nonetheless, Russell had an affinity for computers and ultimately desired to do something significant.

A handful of years later and freshly out of college with a marketing degree, he renewed that fascination with computers. Those critical remarks back in high school didn't stop Russell, and he secured a job as a graphic designer.

"All through the early days of technology, Mac was the only personal computer with a graphical-user interface. In my opinion, they were the gold standard for advertising and creative agencies. The computer field at that time offered MASSIVE opportunities for anyone interested in learning this unique operating system," Russell continues. "The industry was exploding, and I knew I wanted to be a part of some - thing exceptional."

Listen To Why Russell Poucher Is One Of The Most Trusted Leaders In Cyber Security

The Top 8 Reasons Why You’ll Want To Work With Us


We SPECIALIZE In Working With Small to Medium sized Mac and PC-Based businesses.
We understand your frustration working with Windows or PC Consultants that only dabble in Macs. Along with our knowledge on Windows or PC, we also have extensive knowledge on Macs. We understand your need for professional help from a Certified Apple IT Consultant. We have an extremely knowledgeable helpdesk, managed services platform, as well as a complete Cybersecurity Solution to fully protect all your devices and staff.

When You Outsource Your IT Needs To Our Company, we will provide technicians with well diverse, specialized areas of expertise who work together to deliver the most effective and correct solutions to you. As a client, you are assigned to one of these teams. That means you'll always be able to get someone on the phone who knows YOU and understands YOUR environment and YOUR systems to provide helpful answers and quick resolutions of problems instead of having to talk to a complete stranger hundreds of miles away who knows nothing of you or your systems and wastes your time asking a lot of really dumb and annoying questions to try and "help" you.

We Support Both On-Premise And Cloud Solutions. Some IT firms won't offer or recommend cheaper cloud solutions because THEY make less money. Our philosophy is - and always has been - to offer what's BEST for the customer, not us. That's how we keep so many customers long-term. We'll base our recommendations on what YOU want and what YOU feel most comfortable with. Our job is to lay out your options, educate you on the pros and cons of each and guide you to the best, most cost-effective solution for you.

We Have Flexible, Tailored-To-Your-Needs Support Options To Help You Better Manage Your Environment. We provide our customers with a variety of managed support options, ranging from back-end maintenance and monitoring for issues, to user help-desk support with ticketing. We also strategize and build your budget to manage your asset/license life-cycle. We have successfully provided these services for over 25 years and can create a solution specifically for you and your team.


We Have The Unique Ability To Address Your IT Needs - From Vision Through Long-Term Support.
We assist from design and planning including installation, implementation, and documentation and most importantly 24 hour support of you and/or your users. Our abilities will allow us to provide the best services for your company's needs.

We Use Our Vendor Relationships To YOUR Advantage. Having an advanced level of partnership with key vendors (Apple, Microsoft, Lenovo, and Addigy) allows us access to special pre- and post-project assistance support levels that most "partners" do not have. We can provide the right solutions, priced right, and validated by the vendor. So, if any issues come up, we can get them resolved quickly and effectively.

All Projects Are Completed As Agreed On And On Budget. When you hire us to complete a project for you, we won't nickel-and-dime you with unforeseen or unexpected charges or delays. We guarantee to deliver precisely what we promised to deliver, on time, and on budget. We can offer our agreements on a fixed-fee basis, so you know exactly what you're going to pay, not a penny more.

Creative Resources Technology Group is the leading Apple Consultant for Mac-based businesses in California and Texas. We were recognized as the #1 Apple Consultant Network in 2019 through 2021. Migrating to macOS and other cloud solutions is NOT something you want to attempt on your own. There are dozens of ways an improper setup can cause problems. Such as systems that don't work, lost data, e-mail, and a host of other problems. You need someone with experience in multiple environments with a variety of clients. We have that experience - from a small office with less than 10 employees to a full macOS migration for a customer with 100+ employees, we can help.