Since 1996

Serving Businesses With IT Solutions Focusing On The Mac Platform Through Our Core Guiding Principles:

  • Communication
  • Responsibility
  • Timeliness
  • Gratitude

– C.R.T.G. –

For over 25 years, Creative Resources Technology Group has been the leading Apple IT consultant in Southern California, offering managed IT, cyber security and consulting services for Mac-based businesses.

Founder and CEO Russell Poucher works diligently to ensure that technical services go beyond offering “quick mediocre fixes” as solutions. Today’s digital environment offers companies countless options for managing their computer systems. Russell and his team take the time to carefully understand each customer, provide solutions and execute work in a timely manner and on budget.

Launched in 1996, CRTG initially provided Apple certification training, troubleshooting and hardware installations. With the explosion of Apple products and services over recent years, CRTG added initiatives that met the new requirements of the ever-changing technological landscape. Subsequently, Russell expanded his skill set to manage hybrid platforms on both Windows and Mac. Whether it’s helping resolve day-to-day computer issues, monitoring networks or configuring and deploying new workstations, the team is prepared to fix those frustrating technical problems.

Russell Poucher Bio

As founder and CEO, Russell aims to be the computer advisor who clients can count on to find the right technology for their business. Honesty, professionalism and Russell’s wittiness offer integrity and guidance to all. His leadership has resulted in advanced approaches to IT managed services, cyber security and professional services.

“I’m passionate about technology and I know it’s a means to an end: keeping clients successful,” says Russell. “Our team is committed to improving processes and modernizing services. We measure results by evaluation, questions and providing explanations.”

Prior to founding CRTG, Russell served as a speaker and trainer for Apple and taught every IT certification class for OS X. He partnered with Adobe and Dell on several initiatives for implementation strategies using technology and authored the book You Are The #1 Target.

Russell graduated from California State University, Long Beach, with dual degrees in marketing and political science.